As part of the development of strategies and plans to enable the organization to achieve its objectives, that organization will use a systematic/rigorous process known as corporate planning. SWOT alongside PEST/PESTLE can be used as a basis for the analysis of business and environmental factors.[6]
Set objectives – defining what the organization is going to do
Environmental scanning
Internal appraisals of the organization's SWOT, this needs to include an assessment of the present situation as well as a portfolio of products/services and an analysis of the product/service life cycle
Analysis of existing strategies, this should determine relevance from the results of an internal/external appraisal. This may include gap analysis of environmental factors
Strategic Issues defined – key factors in the development of a corporate plan that the organization must address
Develop new/revised strategies – revised analysis of strategic issues may mean the objectives need to change